Funny but true?

Now that we’re in to December there are lots of jovial and helpful tidbits being shared via social media. This funny plaque hones in on something we are all aware of: men and women are different.

I know the description had me pegged bang on making me laugh right out loud. My husband looked at the headline and chuckled something about ‘wise women’ being an oxymoron.

After the ensuing banter ended I started thinking how appropriately this speaks to the core of target marketing. Whether or not one agrees that the attributes bestowed here on women are all valid, I don’t think anyone would dispute that women think the characteristics are correct and men know that women think of themselves this way.

This Three Wise Women plaque reinforces that understanding your target market is very important for business success. You might say that really anyone could use your product or service. That may be more or less true. But it’s very ineffective to overlook identifying the group(s) that will benefit most and market to them specifically.

Tis the season to be alert. Think about who your target audience really is. Make your list and check it twice! Am I on it?