Un-comical conundrum!

1) We need a flyer designed.

2) It needs to explain that the websites we create are different.

3) It needs to catch people’s attentions so it doesn’t get lost in the shuffle.

Analytic-OR’s promotional flyer was to be included in a mass mailout with a group of businesses belonging to an association. It needed to stand out to quickly convey its message. This is an ongoing challenge in the world of marketing your business.

The timeline was set. The format was an 8.5″ x 11″ sheet of paper. After brainstorming to develop the key message it was decided that using a comic-style approach would tackle the communication challenge. The text was fine-tuned and caricatures developed. Black and white graphics gave emphasis to the strategic use of the company’s coloured logo. Naming the piece “the un-comical conundrum” spoke volumes about the situations clients often find themselves in, and lent itself to future editions. The footer of the flyer provided a solution to the comic-character’s business problem and call to action.