Decoder-Ring Approach

Although I never had a secret decoder ring I do know that they hold the magic to decipher a hidden message.

They’ve been used as promotional items since the 1930s when Ovaltine included “secret messages” on their radio shows aimed at children.

The 2012 decoder-ring equivalent is in the hands of Smartphone owners who now all have a 2D barcode reader in their hands. A QR Code (Quick Response Code or Quick Reference Code, depending on who you ask) was designed 18 years ago in Japan to track vehicles during the automobile manufacturing process.

Since QR Codes can store large amounts of virtually any kind of data and make it quickly accessible, there are endless possibilities to use them in any business.

Keeping that in mind it would be a waste to have your QR Code scanned just to go to your website’s landing page. After all, Smartphones are all about giving the user more consumer power. This is your chance to offer customers a value-added experience.

Retail labels using a QR Code, for example, can provide ready access to customer reviews and videos of product use. It can also offer an instant coupon towards purchase remembering that many Smartphone users perform retail researches while inside a store.

A QR Code gives all businesses a cost-free opportunity to drive greater brand awareness. Give the modern-day decoder ring user a worthwhile, mobile-friendly experience!

Click here for some great ideas for using QR codes with your business.