New Approach to Web Development—Award-Winning Team
Four Island entrepreneurs have joined forces to offer website services with a focus on results. Analytic-OR, Black Point Marketing & Communications, Graphically Speaking and Your Digital Coach believe their unique approach can offer an unparalleled breadth and depth of web development expertise to Island businesses.
“We’ve recognized that our complimentary skills, combined years of experience and passionate commitment to results provide a truly winning combination,” says Dr. Jay Adamsson of Analytic-OR. “It’s probably the most comprehensive service of its calibre on the Island.”
The team believes its strategic approach to website design can truly help organizations capitalize on their site’s potential as a high-performance marketing tool. “Although many websites today are designed with good intentions and high hopes, business owners are often disappointed by their performance,” Jay notes. And the risks of a poorly created website are high; recent research indicates that nearly half of adults have changed brands because of a bad online user experience.
“Designing a website is an investment for the business and it needs to be driven by business data rather than opinion,” says Jay. “Our design process starts with meaningful analytics which not only drive the look, feel and functionality of the site, but also help the business to continually improve its user experience and results.”
“Because we’re all sole proprietors without agency overhead or organizational structure, we can also offer some other key benefits, including cost-effectiveness,” Jay adds. “Plus, business owners deal directly with our specialists – we don’t have account managers you have to work through – and we don’t outsource anything off-Island.”
The team’s work was recently recognized by the Kensington and Area Chamber of Commerce when their first site together won the Website of Excellence Award for the Inns of Distinction website at www.innsofpei.com.
The four business owners will be providing website development tips in addition to insights on marketing and design in Summerside on February 22 at an event sponsored by CBDC Central, entitled “Building Your Bottom Line with Results-Driven Marketing”.
Team roles and contact information:
Analytic-OR is the only Island company that focuses solely on data-driven website success from the business owner’s perspective, using strategic web planning, detailed search engine optimization methodology and customized analytics. For more information, contact: Dr. Jay Adamsson, 902-961-3273, jay@analytic-or.com.
Black Point Marketing & Communications develops SEO-conscious and customer-focused content based upon 30 years of broad marketing experience. For more information, contact Jane Sharpe, 902-436-2834, jane@blackpointmarketing.com.
Graphically Speaking boasts an award-winning designer who creates the engaging, brand-centric visual tone for the team’s websites. For more information, contact: Debbie Brady, 902-831-2330, Debbie@gspeak.ca
Your Digital Coach pulls it all together in a destination site that can be integrated with social media tools, easily updated by the business owner and operates seamlessly for site visitors. For more information, contact: Scott Jay, 902-303-0315, scott@YourDigitalCoach.ca
PHOTO: (clockwise, left to right) Michelle MacDonald and Jay Adamsson – Analytic-OR; Scott Jay – Your Digital Coach; Jane Sharpe – Black Point Marketing and Communications; Debbie Brady – Graphically Speaking. (Photographer: Buffie Boily Photographic Arts)